Chorley's Auctioneers is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Chorley's Auctioneers site and governs data collection and usage.
Chorley's Auctioneers is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Chorley's Auctioneers site and governs data collection and usage. By using the Chorley's Auctioneers site, you consent to the data practices described in this statement.
Chorley’s Auctioneers processes personal data, including but not limited to, your email address, name, residential or business address, and telephone number. Additionally, Chorley’s Auctioneers gathers non-personally identifiable demographic data, such as your postcode, age, gender, preferences, interests, and favourites.
Information regarding your computer hardware and software is also automatically collected by Chorley’s Auctioneers. This may include your IP address, browser type, domain names, access times, and referring website addresses. Such information is utilised by Chorley’s Auctioneers to facilitate the provision of services, ensure the quality of those services, and compile general statistics regarding the usage of the Chorley’s Auctioneers website.
Please note that if you voluntarily disclose personally identifiable information or sensitive personal data through Chorley’s Auctioneers’ public message boards, such information may be collected and used by others. It should be noted that Chorley’s Auctioneers does not access or monitor any of your private online communications.
Chorley’s Auctioneers advises you to review the privacy policies of any third-party websites you may access through links on Chorley’s Auctioneers’ website, in order to understand how those external sites handle your information. Chorley’s Auctioneers assumes no responsibility for the privacy practices or content of websites beyond Chorley’s Auctioneers and its affiliated websites.
Chorley’s Auctioneers processes and utilises your personal data for the operation of its website and for the purpose of delivering the services you have requested. Additionally, Chorley’s Auctioneers may use your personal data to inform you of other products or services offered by Chorley’s Auctioneers or its affiliates. Furthermore, Chorley’s Auctioneers may contact you to participate in surveys intended to gather feedback on current services or to explore potential new services that may be introduced.
Chorley’s Auctioneers does not sell, rent, or lease its customer data to third parties. However, on occasion, Chorley’s Auctioneers may contact you on behalf of external business partners regarding specific offers that may be of interest to you. In such instances, your personal data (including your email address, name, address, or telephone number) will not be shared with these third parties. Chorley’s Auctioneers may also share your data with trusted partners for the purpose of conducting statistical analysis, sending communications via email or post, providing customer support, or arranging for deliveries. These third parties are bound by strict confidentiality obligations and are prohibited from using your personal data for any purpose other than to provide services to Chorley’s Auctioneers.
Chorley’s Auctioneers will not use or disclose sensitive personal data, such as information regarding your race, religion, or political affiliations, without obtaining your explicit consent.
Chorley’s Auctioneers monitors the websites and pages visited by its customers within its domain, to assess the popularity of its services. This information is utilised to deliver personalised content and advertisements to users whose behaviour suggests an interest in specific subject areas.
Chorley’s Auctioneers will only disclose your personal data without prior notice if required to do so by law or if acting in the good faith belief that such disclosure is necessary to: (a) comply with legal obligations or respond to legal process served on Chorley’s Auctioneers or its website; (b) protect and defend the rights or property of Chorley’s Auctioneers; or (c) act in urgent circumstances to safeguard the personal safety of Chorley’s Auctioneers’ users or the public.
The Chorley’s Auctioneers website utilises “cookies” to enhance and personalise your online experience. A cookie is a small text file placed on your hard drive by a web server. Cookies cannot be used to execute programs or transmit viruses to your computer. Each cookie is uniquely assigned to you and can only be read by the web server within the domain that issued the cookie.
The primary function of cookies is to provide convenience and save time. A cookie informs the web server that you have returned to a particular page. For instance, if you customise Chorley’s Auctioneers web pages or register with Chorley’s Auctioneers’ website or services, the cookie allows the site to recall your specific information during subsequent visits. This process simplifies the re-entry of personal data, such as billing or shipping addresses. Upon returning to Chorley’s Auctioneers website, the information you previously provided can be retrieved, allowing you to seamlessly access and utilise any customised features.
You have the option to accept or decline cookies. While most web browsers automatically accept cookies, you can adjust your browser settings to refuse cookies if you so prefer. However, choosing to decline cookies may restrict your ability to fully engage with the interactive features of Chorley’s Auctioneers’ services or other websites you may visit.
Chorley's Auctioneers secures your personal information from unauthorized access, use or disclosure. Chorley's Auctioneers secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.
Chorley's Auctioneers will occasionally update this Statement of Privacy to reflect company and customer feedback. Chorley's Auctioneers encourages you to periodically review this Statement to be informed of how Chorley's Auctioneers is protecting your information.
Chorley's Auctioneers welcomes your comments regarding this Statement of Privacy. If you believe that Chorley's Auctioneers has not adhered to this Statement, please contact us. We will use commercially reasonable efforts to promptly determine and remedy the problem.
Chorley’s Auctioneers respects your privacy and is committed to safeguarding your personal data. This privacy notice outlines how we manage your personal data when you access our website (from any location) and provides details on your rights and the legal protections in place regarding your privacy.
PURPOSE OF THIS PRIVACY NOTICE
This notice aims to inform you of how Chorley’s Auctioneers collects and processes your personal data when you use this website, including data provided when subscribing for auction details, catalogues, or participating in our auctions.
This website is not intended for children, and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
CONTROLLER
Chorley’s Auctioneers is the controller and responsible for your personal data (collectively referred to as “Chorley’s Auctioneers”, “we”, “us” or “our” in this privacy notice).
If you have any questions about this, please contact us at wjf@chorleys.com using the details set out below.
CONTACT DETAILS
Our full details: Chorley’s Auctioneers
Full name of legal entity: Chorley’s Auctioneers Limited
Name of data privacy manager: Werner Freundel (Director)
Email address: wjf@chorleys.com
Postal address: Chorleys Auctioneers, Prinknash Abbey Park, Gloucestershire, GL4 8EX
Contact Number: +44 (0) 1452 344 499
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
CHANGES TO THE PRIVACY NOTICE
This privacy notice was last updated on 22 October 2024
PLEASE KEEP US UPDATED ABOUT YOUR DETAILS
It is essential that the personal data we hold about you is accurate and up-to-date. Please inform us of any changes to your personal data during your relationship with us.
THIRD-PARTY LINKS
Our website may include links to third-party websites, plug-ins, and applications. Engaging with these links may enable third parties to collect or share your data. We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to read the privacy notices of any website you visit after leaving ours.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped as follows:
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
(a) analytics providers (such as Google based outside the EU);
(b) search information providers (based inside OR outside the EU).
(c) Online bidding platforms (to include, but not limited to, the-saleroom.com).
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract, we are about to enter into or have entered into with you.
Generally, we do not rely on consent as a legal basis for processing your personal data. You have the right to withdraw consent to marketing at any time by unsubscribing or updating your preferences using the opt-out link included on all of our marketing emails or by contacting us at wjf@chorleys.com.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please see below if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
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Purpose/Activity
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Type of data
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Lawful basis for processing including basis of legitimate interest
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To register you as a new customer/bidder
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(a) Identity (b) Contact
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Performance of a contract with you
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To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us
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(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications
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(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
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To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey
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(a) Identity (b) Contact (c) Profile (d) Marketing and Communications
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(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
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To enable you to partake in a survey
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(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications
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(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
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To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
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(a) Identity (b) Contact (c) Technical
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(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
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To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
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(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical
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Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
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To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
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(a) Technical (b) Usage
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Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
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To make suggestions and recommendations to you about goods or services that may be of interest to you
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(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile
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Necessary for our legitimate interests (to develop our products/services and grow our business)
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MARKETING
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
OPTING OUT
You can ask us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time on wjf@chorleys.com.
Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us because of a product/service purchase, warranty registration, product/service experience or other transactions.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We do not transfer your personal data outside the European Economic Area (EEA).
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Please be aware that communications over the internet, including via email, are not secure unless they have been encrypted.
HOW LONG WILL YOU USE MY PERSONAL DATA FOR?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, insurance valuation or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available upon request from us.
Under certain circumstances, you have rights under data protection laws in relation to your personal data (see also our glossary, below).
If you wish to exercise any of the rights set out above, please contact wjf@chorleys.com
NO FEE USUALLY REQUIRED
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within 28 days. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
YOUR LEGAL RIGHTS
You have the right to: